Rouge aims to disrupt the digital and online coupon industry using smart contracts and blockchain technology; and ultimately create a fair and value-driven digital marketing ecosystem that directly benefits brands, consumers, and publishers.
"The Rouge Project is building an open-source protocol to reduce costs, friction and the need for trusted middlemen to produce non-falsifiable, non-repudiable and unique usage coupons. The growth of the digital coupon market is phenomenal, and this market is a perfect use case for the smart contract paradigm.
Rouge coupons are the future of digital marketing: trackable, verifiable, monetizable by customers or publishers, secure and frictionless. The Rouge platform will foster an ecosystem of decentralized applications (ÐApps) opening new possibilities for coupons.
How does the project create value to the ecosystem and differs from competing projects?
The Rouge Project will tackle problems that customers, merchants, and publishers (advertisers) face in couponing. For customers, the Rouge platform will eliminate the woes of expired or unacceptable coupons, as well as enable exchange of coupons not desired by the user, providing value. For merchants, the risk of fraud (through illicitly made or double-redeemed coupons) is slashed, and the cost of issuing coupons is reduced. Merchants also benefit from the high costs of clearinghouse (matching/checking redemption) being eliminated, bettering company bottom line. For publishers, monetization of campaigns and coupon advertisements with no middlemen is achieved, fostering higher and more transparent/fair revenue.
The Rouge solution incentivizes users to collect coupons via enabling users to monetize coupons on a second market. The end result of increased valuation of coupons is the core differentiator of The Rouge Project from anything else in the industry. Publishers (advertisers) and Issuers (businesses) will save cost on initial spend and achieve more fair compensation (more fair and transparent payment, and lower cost of issuance, respectively) via the Rouge platform, which is a first-of-kind solution specific to the tokenomics."